LePetitDoré
Scope
Case Study · Concept Exploration
Client
Personal
Year
[2025]
Industry
Food
LePetitDoré is a concept mobile experience for a boutique French patisserie that explores how design can build trust and confidence in online pastry ordering. The project focuses on translating the elegance and sensory appeal of an in store bakery into a mobile interface while addressing common friction points such as freshness uncertainty, unclear pickup timing, and visually uninspiring ordering flows.
This case study investigates how visual hierarchy, clear scheduling controls, and transparent order information can reduce hesitation during checkout and create a more reassuring ordering experience. Rather than a fully developed application, the project serves as a design experiment that explores interaction patterns and interface decisions through research driven iteration.
Context
Many bakery ordering apps prioritize utility over experience, often presenting menus and checkout flows that feel generic or transactional. For premium patisseries, this disconnect can undermine the perceived quality of the product itself.
LePetitDoré explores how a thoughtfully designed mobile interface could better reflect the craftsmanship of a French patisserie while helping customers feel confident about freshness, pickup timing, and order details.
Approach
The project began with exploratory user research to understand how customers evaluate pastry quality and make purchase decisions in a digital environment. Personas, journey mapping, and storyboards helped identify key friction points related to trust, visual cues, and scheduling clarity.
Low fidelity prototypes were created to test the overall ordering flow and refine navigation and hierarchy. Directional usability walkthroughs with participants provided qualitative feedback that informed refinements to the interaction design. The final high fidelity prototype focused on visual trust signals, clear pickup scheduling, and structured order confirmation.
Outcome
The resulting prototype demonstrates a concept ordering experience that emphasizes visual confidence and clarity at every stage of the journey. Large product imagery, freshness cues, and simplified product cards support quick browsing, while structured pickup scheduling and detailed order confirmations reinforce reliability.
Although the project is a conceptual exploration rather than a production application, it highlights how thoughtful interaction design and visual hierarchy can shape users’ perception of quality, control, and trust in a digital ordering experience.
Credits
UX Research, Product Strategy, Interaction Design, and Visual Design were conducted as part of an independent UX case study project.
Saraj Raja
