ImPretty UX Audit
Scope
UX Audit · Website
Client
ImPretty
Year
[2026]
Industry
Fashion
ImPretty.in is a women's casual & workwear fashion brand. Their digital experience was thoroughly evaluated to point out UX issues & UI Polish inconsistencies throughout. Here's some in-depth documentation.
Context
CommercialsByPreetham referred a client of theirs to me to get some external feedback on their digital experience.
Approach
ImPretty's digital e-commerce experience was thoroughly evaluated with UX best practices in mind to bring out any UX issues that could hurt conversions. Further details can be found in the UX audit file above.
Outcome
The audit was completed & appropriate recommendations were given to possibly help their team iron out all the UX issues found in their digital experience.
Credits
Referred to by
StoriesByPreetham
Evaluated by Saraj Raja
